Franchising Solutions
global localization
Franchising refers to the methods of practicing and using another person's philosophy of business. The franchisor grants the independent operator the right to distribute its products, techniques, and trademarks for a percentage of gross monthly sales and a royalty fee.
Various tangibles and intangibles such as national or international advertising, training, and other support services are commonly made available by the franchisor.
Your Enterprise Platform should focus on the five pillars of franchise opportunities:
- Training Programs and Opening Support
- Ongoing Training and Support
- Advertising, Marketing and Promotional Programs
- Quality of Products/Services
- Franchisor/Franchisee Relations
- Financial Health
Franchising is one of the only means available to access investment capital without the need to give up control in the process. After their brand and formula are carefully designed and properly executed, franchisors are able to expand rapidly across countries and continents using the capital and resources of their franchisees, and can earn profits commensurate with their contribution to those societies.
Additionally, the franchisor may choose to leverage the franchisee to build a distribution network.